Young ZIMBO behind Minaj clothline

Ever wondered the creative brains behind the female rapper Nicki Minaj’s clothing collection? That type of clothing that is seductive but yet so sensational?

Well Forbes magazine found out that Farai Simoyi, London born and United States based, is behind it all. She is the senior designer for Nikki Minaj’s collection. She was once hired as a senior Denim designer for House of Deron, a clothing line owned by Beyonce and her mother, Tina Knowles.

Simoyi is a Zimbabwean designer and her parents were raised in huts in Zimbabwe. She has since been described as a fashion prodigy, much like her boss Nicki Minaj. Farai is building her own label from scratch but finds it harder because building a name in one of the most unstable industries was even tougher.

As  the senior designer for Minaj’s collection, her responsibility each season is to ensure that the entire line that they design and produce reflects the true aesthetic of the brand envisioned by Nicki Minaj. Among the items designed they have jewellery, sunglasses, hats, swimwear and outerwear. 

 The American based Zimbabwean is a firm believer in industry relationships, networking and staying connected with former colleagues and bosses.







http://www.forbes.com/sites/faraigundan/2015/02/13/zimbabwean-designer-behind-nicki-minajs-fashion-line-farai-simoyi/ 

http://www.sundaynews.co.zw/zim-designer-heads-nicki-minajs-clothing-collection/